Longsgate Ident

Design:

The following ident is of lionsgate; it is 23 seconds long and is recognizable for the films it produces. Within the beginning of the ident, we can identify mechanical objects of the type we see behind a working clock, the camera then zooms out and appears to be looking through a keyhole; the camera continues to zoom out as it becomes apparent there is a large gate which begins to open with light shining through and the word ‘lionsgate’ appears large across the shot among clouds, this then fades to black.

Intention:

The connotation of the word ‘lionsgate’ appearing amongst the clouds represents the production to be of power as it is above all. The gate opening to present the logo presents a feeling of being prestige as if to show something overly powerful showing ‘lionsgate’ to be of a big company and having a superior power.