Classic Walt Disney Ident:
Design:
The following ident is of the Walt Disney picture which was formed in the 1980s. It is 16 seconds long and is most recognizable for Disney movies. It begins with a black screen were a small blue flag is shown (this represents the tip of the castle) as the rest of the castle becomes apparent on the screen the background goes blue with the castle a lighter blue with a glow around it giving it a magical feeling. A sweet melody is played while this appears, a bright light shines and the word Walt Disney appears, the sound becomes louder and comes across with an even more magical tone. The word ‘pictures’ appears after this directly underneath and then a shooting star goes from the right side and shoots over the castle where the magical music increases and then comes to a stop.
Intention:
The connotation of the castle glowing and the shooting star presents a magical feeling, seeing as Walt Disney’s target audience is mostly aimed at young children it also shares a sense of a child’s imagination and their thoughts/dreams. It presents the aim of most of their early films and still many of their films yet to date where “dreams do come true”. The glowing light on the castle and the writing also presents a magical and dreamy feeling.
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