Design:
The following ident is also of lionsgate,
however, this ident is used for the genre of horror. This is also 23 seconds
long and begins exactly the same as the original ident. The only difference is
of the colours being of a dark red/brown and so once the word ‘lionsgate’
appears it is now among red clouds.
Intention:
The connotations remain the same
throughout, however due to the change in colour the ident as a whole connotes a
horror feeling due to the colour red representing blood often and so the ident
portrays a scary theme in comparison to their original ident.
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